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Organizational rhetoric: situations and strategies
Book

Organizational rhetoric: situations and strategies

Mary F Hoffman and Debra J Ford
Sage
2010

Abstract

Communication in organizations Interne Kommunikation Rhetorik Unternehmen
Organizations and rhetoric in contemporary culture -- Identifying rhetorical strategies in organizational rhetoric -- Rhetorical situations in organizations -- Critical approaches to organizational rhetoric -- Evaluating and critiquing organizational rhetoric -- Identity creation and image maintenance -- Rhetoric about issues -- Rhetoric about organizational risk -- Crisis rhetoric -- Organizational rhetoric for internal audiences

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