- Title
- Examining the relationship between demand chain integration, flexibility, and customer outcomes in B2B context.
- Creators
- Nalini Govindarajulu (Author) - Creighton UniversityB. F. Daily (Author)
- Publisher
- Houston, TX
- Edition
- 39th
- Identifiers
- 991005931199702656
- Academic Unit
- Heider College of Business
- Resource Type
- Book chapter
Book chapter
Examining the relationship between demand chain integration, flexibility, and customer outcomes in B2B context.
39th
2008
Metrics
4 Record Views