Logo image
Sign in
Back
Framing the research and avoiding harm: Representing the vulnerability of consumers
Book chapter

Framing the research and avoiding harm: Representing the vulnerability of consumers

Stacey Menzel Baker and James W. Gentry
Handbook of Qualitative Research Methods in Marketing, pp.322-332
Edward Elgar Publishing Ltd.
01/01/2006
DOI: https://doi.org/10.4337/9781847204127.00033

Abstract

Social Sciences(all) Economics, Econometrics and Finance(all) Business, Management and Accounting(all)
24 Framing the research and avoiding harm: representing the vulnerability of consumers Stacey Menzel Baker and James W. Gentry Researchers who work with qualitative data, like photographers, are instruments of data collection and at the center of….

Metrics

4 Record Views

Details