- Title
- Social Media Links on Magazine Advertisements: An Exploration of Consumers’ Viewpoint
- Creators
- Selcuk Ertekin (Author)Susie Pryor (Author) - Creighton University
- Contributors
- Stieler Maximilian (Editor)
- Additional links
- http://dx.doi.org/10.1007/978-3-319-45596-9_52
- Publication Details
- Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, pp.265-277
- Publisher
- Springer International Publishing
- Number of pages
- 265-277
- Identifiers
- 991005931170402656
- Academic Unit
- Heider College of Business
- Resource Type
- Book chapter
Book chapter
Social Media Links on Magazine Advertisements: An Exploration of Consumers’ Viewpoint
Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, pp.265-277
Springer International Publishing
2017
Metrics
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