- Title
- Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism
- Creators
- Christian Homburg (Author)Harley Krohmer (Author)John P., Jr. Workman (Author) - Creighton University
- Contributors
- Ajay K. Manrai (Editor)H. Lee Meadow (Editor)
- Additional links
- http://dx.doi.org/10.1007/978-3-319-17356-6_68
- Publication Details
- Global Perspectives in Marketing for the 21st Century (Proceedings of the 1999 World Marketing Congress), pp.221-221
- Publisher
- Springer International Publishing
- Number of pages
- 221-221
- Identifiers
- 991005931359302656
- Academic Unit
- Heider College of Business
- Resource Type
- Book chapter
Book chapter
Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism
Global Perspectives in Marketing for the 21st Century (Proceedings of the 1999 World Marketing Congress), pp.221-221
Springer International Publishing
1999
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