- Title
- The Salience of Low Price in the Marketing of Remanufactured Consumer Durable Goods
- Creators
- Stephen P. Hutchens (Author) - Creighton UniversityJon M. Hawes (Author) - Creighton University
- Contributors
- Vinay Kothari (Editor)
- Additional links
- http://dx.doi.org/10.1007/978-3-319-16946-0_19
- Publication Details
- Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference, pp.79-81
- Publisher
- Springer International Publishing
- Number of pages
- 79-81
- Identifiers
- 991005931691502656
- Academic Unit
- Heider College of Business
- Resource Type
- Book chapter
Book chapter
The Salience of Low Price in the Marketing of Remanufactured Consumer Durable Goods
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference, pp.79-81
Springer International Publishing
2015
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