AN EXPLORATORY STUDY OF EXTREME COUPONING

Conference proceeding

James J. Zboja and Kevin M. Gatzlaff

Marketing Dynamism & Sustainability-Things Change, Things Stay the Same, pp.382-382

Developments in Marketing Science

01/01/2015

Abstract

Business

Business & Economics

Social Sciences

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Title: AN EXPLORATORY STUDY OF EXTREME COUPONING
Creators: James J. Zboja - University of Tulsa
Kevin M. Gatzlaff - Ball State University
Contributors: L Robinson (Editor)
Publication Details: Marketing Dynamism & Sustainability-Things Change, Things Stay the Same, pp.382-382
Series: Developments in Marketing Science
Publisher: Acad Marketing Science
Number of pages: 1
Identifiers: 991006010350102656
Academic Unit: Marketing and Management
Language: English
Resource Type: Conference proceeding