Disseminating Transformative Consumer Research: Getting Research Results Out of the Tower and Into Consumers' Lives

Conference proceeding

Peer reviewed

Stacey Menzel Baker, David Hunt, David Mick and Julie Ozanne

ADVANCES IN CONSUMER RESEARCH VOL XXXIV, Vol.34, pp.83-83

Advances in Consumer Research

01/01/2007

Abstract

Business

Business & Economics

Management

Social Sciences

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Title: Disseminating Transformative Consumer Research: Getting Research Results Out of the Tower and Into Consumers' Lives
Creators: Stacey Menzel Baker - University of Wyoming
David Hunt - University of Wyoming
David Mick - University of Virginia
Julie Ozanne - Virginia Tech
Contributors: G J Fitzsimons (Editor)
Publication Details: ADVANCES IN CONSUMER RESEARCH VOL XXXIV, Vol.34, pp.83-83
Series: Advances in Consumer Research
Publisher: Assoc Consumer Research
Number of pages: 1
Identifiers: 991006010336202656
Academic Unit: Marketing and Management
Language: English
Resource Type: Conference proceeding