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Conference proceeding   Peer reviewed

Participants

Judith Folse, Mousumi Bose, Stacey Baker, Ann Veeck, Russell Belk, Ronald Faber, Nancy Ridgway, Lan Wu, Thomas O'Guinn and Dennis Rook
Advances in Consumer Research, Vol.35, p.1
01/01/2008

Abstract

Brand preferences Definitions Delphi method Impulse buying Impulsivity Motivation Studies

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