Trusting the Simplicity of the Ultimate Question:A Customer Satisfaction Approach to SETs

Conference proceeding

Peter Jack Gallo, Cynthia Corritore, Chris Wichman and Anne S. York

Academy of Management Annual Meeting Proceedings, Vol.2015(1), p.11356

01/2015

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Title: Trusting the Simplicity of the Ultimate Question:A Customer Satisfaction Approach to SETs
Creators: Peter Jack Gallo - Creighton University
Cynthia Corritore - Creighton University
Chris Wichman - Creighton U
Anne S. York - Creighton University
Publication Details: Academy of Management Annual Meeting Proceedings, Vol.2015(1), p.11356
Identifiers: 991005972039902656
Academic Unit: Accounting and Business Intelligence and Analytics; Marketing and Management
Language: English
Resource Type: Conference proceeding