Abstract
In the spring of 1968, the top executives of J. L. Brandeis and Sons were considering increasing the hours of their retail stores to include Sunday opening. The competitive pressure applied by the opening of several discount chains in the area had prompted this decision. However, there was a great deal of organized local opposition to Sunday retailing, and similar local retailers had decided to keep their doors closed on Sunday. These and other factors raised serious questions as to whether or not Brandeis should open its retail outlets on Sunday.