Abstract
This paper is an attempt to objectively analyze a research project that failed. The intent is to examine the totality of the project from start to failure -with the goal of establishing substantative observations and recommendations for future studies in the field of executive motivation. The analysis will include an evaluation of gathering data by means of a mailed questionnaire and classification and interpretation of this data utilizing the Critical Incident Technique. Hopefully, the results of the analysis presented in this paper will be useful to those who may elect future research excursions into the area of executive motivation, or those who may select the Critical Incident Technique as a vehicle for investigative attempts.