Abstract
[excerpt from the introduction]|Internet and global communications rapidly adapt and are becoming increasingly influential in our daily lives. Inherent in these changes are the following ideas: the world is becoming smaller, people across the globe are becoming more similar, and access to goods and ideas is becoming more convenient. In the context of this paper, I would like to consider identity and books in today’s technological environment. Expressing one’s unique identity becomes more difficult as the world becomes smaller, as it is likely for someone to find more and more people with similar tastes, interests, and ideas through blogs and social networking. And yet, reader identity is a type of identity that continues to offer an opportunity to display uniqueness. Thus, the world of books and publishing, while also affected by technology, still offers a definite link between books and identity in the choices that one makes when reading.