Abstract
River City is a major population center in a basically rural midwestern state. Its population growth rate has been significantly above the national average in recent years, and by the end of 1966, there were over 250,000 people gainfully employed in non-agricultural jobs in the greater River City area. The community has one of the lowest unemployment rates in the nation for a city of its size. The effective buying income per household is $9,742 versus the United States average of $8,644.|Much of the industry in River City is of the white collar variety. Thirty-seven insurance companies have their home offices here, two of which are the largest in their respective fields. Another major industry is medicine. River City has two medical schools, six nursing schools, and fifteen hospitals. It is one of the midwest's focal points for pediatrics and rehabilitation training.|Because of its geographical location and excellent transportation,River City is rapidly becoming a major warehousing and distribution center. The community is located on a major river that has heavy barge traffic; its rapidly growing air facilities are serviced by five airlines, while five federal highways, plus a major interstate interchange, directly connect the city to all major markets in the midwest. But the most significant attribute of River City as a distribution center is its rail facilities. It is the central line for two main railroads.