- Title
- A configurational perspective on key account management
- Creators
- C. Homburg (Author)John P., Jr. Workman (Author) - Creighton UniversityO. Jensen (Author)
- Publication Details
- Journal of Marketing, Vol.66(2), pp.38-60
- Number of pages
- 38-60
- Identifiers
- 991005932110802656
- Academic Unit
- Heider College of Business
- Resource Type
- Journal article
Journal article
A configurational perspective on key account management
Journal of Marketing, Vol.66(2), pp.38-60
04/2002
Metrics
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