- Title
- A social networks approach to market orientation
- Creators
- Matthew T. Seevers (Author) - Creighton University
- Publication Details
- Marketing Management Journal, Vol.20(Fall), pp.152-162
- Number of pages
- 152-162
- Identifiers
- 991005931513002656
- Academic Unit
- Heider College of Business
- Resource Type
- Journal article
Journal article
A social networks approach to market orientation
Marketing Management Journal, Vol.20(Fall), pp.152-162
2010
Metrics
4 Record Views