- Title
- A strategy implementation perspective of market orientation
- Creators
- C. Homburg (Author)H. Krohmer (Author)John P., Jr. Workman (Author) - Creighton University
- Publication Details
- Journal of Business Research, Vol.57(12), pp.1331-1340
- Number of pages
- 1331-1340
- Identifiers
- 991005932267102656
- Academic Unit
- Heider College of Business
- Resource Type
- Journal article
Journal article
A strategy implementation perspective of market orientation
Journal of Business Research, Vol.57(12), pp.1331-1340
12/2004
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