BENEFIT COMMUNICATIONS: Getting Started With Data Analytics.

C. Anton Ames

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Journal article

BENEFIT COMMUNICATIONS: Getting Started With Data Analytics.

C. Anton Ames

Benefits Magazine, Vol.56(2), pp.14-19

Abstract

Data analytics

Big data

Data analysis

Employee benefits

Social media

The article discusses the use of data analytics to create targeted benefit communications. It states that using data analytics can be a successful strategy for plan sponsors seeking to improve participant engagement. Also discussed is the three levels of data analytics namely descriptive analytics, predictive analytics, and prescriptive analytics.

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Details

Title: BENEFIT COMMUNICATIONS: Getting Started With Data Analytics.
Creators: C. Anton Ames
Publication Details: Benefits Magazine, Vol.56(2), pp.14-19
Publisher: International Foundation of Employee Benefits
Identifiers: 991006167279702656
Academic Unit: Accounting and Business Intelligence and Analytics
Resource Type: Journal article