- Title
- Critical consumer education: Empowering the low literate consumer
- Creators
- Natalie Ross Adkins (Author) - Creighton UniversityJ. L. Ozanne (Author)
- Publication Details
- Journal of Macromarketing, Vol.25(2), pp.153-162
- Number of pages
- 153-162
- Identifiers
- 991005931111802656
- Academic Unit
- Heider College of Business
- Resource Type
- Journal article
Journal article
Critical consumer education: Empowering the low literate consumer
Journal of Macromarketing, Vol.25(2), pp.153-162
2005
Metrics
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