- Title
- Customer-directed selling behaviors and performance: a comparison of existing perspectives
- Creators
- Christopher R. Plouffe (Author)John Hulland (Author)Trent R. Wachner (Author) - Creighton University
- Publication Details
- Journal of the Academy of Marketing Science, Vol.37(4), pp.422-439
- Number of pages
- 422-439
- Identifiers
- 991005932326302656
- Academic Unit
- Heider College of Business
- Resource Type
- Journal article
Journal article
Customer-directed selling behaviors and performance: a comparison of existing perspectives
Journal of the Academy of Marketing Science, Vol.37(4), pp.422-439
12/2009
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