- Title
- Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure
- Creators
- C. Homburg (Author)John P., Jr. Workman (Author) - Creighton UniversityO. Jensen (Author)
- Publication Details
- Journal of the Academy of Marketing Science, Vol.28(4), pp.459-478
- Number of pages
- 459-478
- Identifiers
- 991005932268802656
- Academic Unit
- Heider College of Business
- Resource Type
- Journal article
Journal article
Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure
Journal of the Academy of Marketing Science, Vol.28(4), pp.459-478
Autumn 2000
Metrics
5 Record Views