Global pharmaceutical marketing incentive: misplace marketing or the common good?

Journal article

Global pharmaceutical marketing incentive: misplace marketing or the common good?

Andrew Gustafson and Trent Wachner

Journal of international business, Vol.2(1), pp.29-50

2010

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Title: Global pharmaceutical marketing incentive
Creators: Andrew Gustafson
Trent Wachner
Publication Details: Journal of international business, Vol.2(1), pp.29-50
Identifiers: 991006010336402656
Academic Unit: Marketing and Management
Language: English
Resource Type: Journal article