- Title
- INDIVIDUAL DIFFERENCES TO CONSUMER RESPONSES TO SOCIAL INFLUENCE ACROSS CULTURES
- Creators
- Ronald ClarkJames Zboja
- Publication Details
- American Marketing Association. Conference Proceedings, Vol.15, p.247
- Publisher
- American Marketing Association
- Identifiers
- 991006010275902656
- Academic Unit
- Marketing and Management
- Language
- English
- Resource Type
- Journal article
Journal article
INDIVIDUAL DIFFERENCES TO CONSUMER RESPONSES TO SOCIAL INFLUENCE ACROSS CULTURES
American Marketing Association. Conference Proceedings, Vol.15, p.247
07/01/2004
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