- Title
- Intraorganizational determinants of key account management effectiveness
- Creators
- John P., Jr. Workman (Author) - Creighton UniversityC. Homburg (Author)O. Jensen (Author)
- Publication Details
- Journal of the Academy of Marketing Science, Vol.31(1), pp.3-21
- Number of pages
- 3-21
- Identifiers
- 991005931123302656
- Academic Unit
- Heider College of Business
- Resource Type
- Journal article
Journal article
Intraorganizational determinants of key account management effectiveness
Journal of the Academy of Marketing Science, Vol.31(1), pp.3-21
Winter 2003
Metrics
7 Record Views