Introduction to the Special Section on Marketinging and Consumer Behavior in Electronic Markets

Journal article

Peer reviewed

E-service journal, Vol.1(1), pp.37-39

10/2001

Abstract

Business structures

Consumer behavior

Electronic commerce

Electronic services

Marketing

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Title: Introduction to the Special Section on Marketinging and Consumer Behavior in Electronic Markets
Creators: Troy J. Strader - Iowa State University
Anthony R. Hendrickson - Iowa State University
Publication Details: E-service journal, Vol.1(1), pp.37-39
Publisher: Indiana University Press
Identifiers: 991005971877702656
Academic Unit: Accounting and Business Intelligence and Analytics
Language: English
Resource Type: Journal article