Abstract
LOTUS 1-2-3 provides many powerful tools, including linear regression, to managers. Unfortunately, 1-2-3's regression is not useful in situations where the dependent variables are binary or "either/or." This article illustrates situations which have binary outcomes and shows how regression based on logarithms, called LOGIT, can yield managerially useful results. The article provides a simple method of making the necessary computations with LOTUS 1-2-3. A free LOTUS 1-2-3 program is offered to readers. [PUBLICATION ABSTRACT]