- Title
- Managing country-of-origin choices: competitive advantages and opportunities
- Creators
- Glen H. Brodowsky (Author) - Creighton UniversityJustin Tan (Author) - Creighton UniversityOfer Meilich (Author) - Creighton University
- Publication Details
- International Business Review, Vol.13(6), pp.729-748
- Number of pages
- 729-748
- Identifiers
- 991005931348102656
- Academic Unit
- Heider College of Business
- Resource Type
- Journal article
Journal article
Managing country-of-origin choices: competitive advantages and opportunities
International Business Review, Vol.13(6), pp.729-748
12/2004
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