- Title
- Market Orientation, Creativity, and New Product Performance in High-Technology Firms
- Creators
- Subin Im (Author)John P., Jr. Workman (Author) - Creighton University
- Publication Details
- Journal of Marketing, Vol.68(2), pp.114-132
- Publisher
- American Marketing Association; US
- Number of pages
- 114-132
- Identifiers
- 991005932204602656
- Academic Unit
- Heider College of Business
- Resource Type
- Journal article
Journal article
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Journal of Marketing, Vol.68(2), pp.114-132
04/2004
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