- Title
- Market orientation, creativity, and new product performance in high-technology firms
- Creators
- S. Im (Author)John P., Jr. Workman (Author) - Creighton University
- Publication Details
- Journal of Marketing, Vol.68(2), pp.114-132
- Number of pages
- 114-132
- Identifiers
- 991005931489802656
- Academic Unit
- Heider College of Business
- Resource Type
- Journal article
Journal article
Market orientation, creativity, and new product performance in high-technology firms
Journal of Marketing, Vol.68(2), pp.114-132
04/2004
Metrics
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