- Title
- Misplaced marketing: Read Homer Simpson's lips: 'Don't do drugs!'
- Creators
- Catharine M. Curran (Author) - Creighton UniversityJef I. Richards (Author)
- Publication Details
- Journal of Consumer Marketing, Vol.17(4), pp.287-289
- Publisher
- Emerald Group Publishing Limited; United Kingdom
- Number of pages
- 287-289
- Identifiers
- 991005932351702656
- Academic Unit
- Heider College of Business
- Resource Type
- Journal article
Journal article
Misplaced marketing: Read Homer Simpson's lips: 'Don't do drugs!'
Journal of Consumer Marketing, Vol.17(4), pp.287-289
2000
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