- Title
- Oracles on "advertising": Searching for a definition
- Creators
- J. I. Richards (Author)Catharine M. Curran (Author) - Creighton University
- Publication Details
- Journal of Advertising, Vol.31(2), pp.63-77
- Number of pages
- 63-77
- Identifiers
- 991005932234902656
- Academic Unit
- Heider College of Business
- Resource Type
- Journal article
Journal article
Oracles on "advertising": Searching for a definition
Journal of Advertising, Vol.31(2), pp.63-77
Summer 2002
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