Abstract
There is no doubt that a variety of variables, including the evidence that is presented, determine the outcome of a jury trial. Moreover, each jury trial is unique, and it would be foolish to suggest that what is
outcome determinative at one trial will be dispositive at all trials. Some of the factors that determine such outcomes are beyond the control of the trial lawyer. However, one adjustable influence that may be underappreciated is the jurors' perception of the trial attorney's personality and character.