- Title
- Prior outcomes and subsequent risk-taking: evidence from New York City taxi rides
- Creators
- Qiuli Su - Creighton UniversityTirimba Obonyo - Creighton University
- Publication Details
- The Journal of consumer marketing, pp.1-13
- Identifiers
- 991006252520602656
- Academic Unit
- Economics and Finance; Heider College of Business; Marketing and Management
- Language
- English
- Resource Type
- Journal article
Journal article
Prior outcomes and subsequent risk-taking: evidence from New York City taxi rides
The Journal of consumer marketing, pp.1-13
01/23/2026
Metrics
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