SOCO's impact on individual sales performance: The integration of selling skills as a missing link

Journal article

Peer reviewed

Trent R. Wachner, Christopher R. Plouffe and Yany Gregoire

Industrial Marketing Management, Vol.38(1), pp.32-44

01/2009

Metrics

6 Record Views

Title: SOCO's impact on individual sales performance: The integration of selling skills as a missing link
Creators: Trent R. Wachner (Author) - Creighton University
Christopher R. Plouffe (Author)
Yany Gregoire (Author)
Publication Details: Industrial Marketing Management, Vol.38(1), pp.32-44
Number of pages: 32-44
Identifiers: 991005930792902656
Academic Unit: Heider College of Business
Resource Type: Journal article