Salesperson Slotting Allowance Authority in Manufacturer-Retailer Negotiations

Journal article

Peer reviewed

William J. Rowe, Matthew T. Seevers and James E. Zemanek

Journal of Marketing Channels, Vol.21(4), pp.232-241

10/2014

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Title: Salesperson Slotting Allowance Authority in Manufacturer-Retailer Negotiations
Creators: William J. Rowe (Author)
Matthew T. Seevers (Author) - Creighton University
James E. Zemanek (Author)
Publication Details: Journal of Marketing Channels, Vol.21(4), pp.232-241
Number of pages: 232-241
Identifiers: 991005932432202656
Academic Unit: Heider College of Business
Language: English
Resource Type: Journal article