- Title
- Should marketing be cross-functional? Conceptual development and international empirical evidence
- Creators
- H. Krohmer (Author)C. Homburg (Author)John P., Jr. Workman (Author) - Creighton University
- Publication Details
- Journal of Business Research, Vol.55(6), pp.451-465
- Number of pages
- 451-465
- Identifiers
- 991005932515002656
- Academic Unit
- Heider College of Business
- Resource Type
- Journal article
Journal article
Should marketing be cross-functional? Conceptual development and international empirical evidence
Journal of Business Research, Vol.55(6), pp.451-465
06/2002
Metrics
7 Record Views