THE INFLUENCE OF ONLINE DISPLAY ADVERTISING ON SALES AND FIRM VALUE

Journal article

Peer reviewed

Journal of international finance and economics, Vol.24(2), pp.16-28

06/01/2024

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Title: THE INFLUENCE OF ONLINE DISPLAY ADVERTISING ON SALES AND FIRM VALUE
Creators: Steven Crawford
Bryan Johnson
John Wingender
Publication Details: Journal of international finance and economics, Vol.24(2), pp.16-28
Identifiers: 991006093670802656
Academic Unit: Economics and Finance
Language: English
Resource Type: Journal article