- Title
- The Consequences of Consumers’ Use of Pre-Existing Social Relationships to Make Purchases
- Creators
- Bryan R. Johnson (Author) - Creighton UniversityWilliam T. Ross (Author)
- Publication Details
- Journal of Relationship Marketing, Vol.13(3), pp.207-242
- Number of pages
- 207-242
- Identifiers
- 991005932395702656
- Academic Unit
- Heider College of Business
- Language
- English
- Resource Type
- Journal article
Journal article
The Consequences of Consumers’ Use of Pre-Existing Social Relationships to Make Purchases
Journal of Relationship Marketing, Vol.13(3), pp.207-242
07/2014
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