The effect of online company responses on app review quality

Journal article

Peer reviewed

Qiuli Su, Aidin Namin and Seth Ketron

The Journal of consumer marketing, Vol.41(1), pp.110-125

02/13/2024

Abstract

Digital marketplace

Firm-generated content

Online company responses

Online reviews

Text mining

User-generated content

1 Record Views

Title: The effect of online company responses on app review quality
Creators: Qiuli Su - Creighton University
Aidin Namin - Loyola Marymount University
Seth Ketron - University of St. Thomas - Minnesota
Publication Details: The Journal of consumer marketing, Vol.41(1), pp.110-125
Number of pages: 16
Identifiers: 991006266413902656
Academic Unit: Heider College of Business; Marketing and Management
Language: English
Resource Type: Journal article