The effectiveness of social media communication of sustainable fashion brands: evidence from consumer engagement

Journal article

Peer reviewed

Chunmin Lang, Qiuli (Julie) Su and Sibei Xia

Atlantic journal of communication, pp.1-20

10/25/2024

Files and links (1)

pdf

AJC-The effectiveness os social media communication3.42 MB

Restricted Access

1 Record Views

Title: The effectiveness of social media communication of sustainable fashion brands: evidence from consumer engagement
Creators: Chunmin Lang - Louisiana State University
Qiuli (Julie) Su - Creighton University
Sibei Xia - Louisiana State University
Publication Details: Atlantic journal of communication, pp.1-20
Identifiers: 991006121572302656
Academic Unit: Marketing and Management
Language: English
Resource Type: Journal article