The ties that buy: The role of interfirm social contagion across customer accounts

Journal article

Wm M. Bowler, Robert Dahlstrom, Matthew T. Seevers and Steven J. Skinner

Journal of Personal Selling & Sales Management, Vol.31(1), pp.7-20

2011

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Title: The ties that buy: The role of interfirm social contagion across customer accounts
Creators: Wm M. Bowler (Author)
Robert Dahlstrom (Author)
Matthew T. Seevers (Author) - Creighton University
Steven J. Skinner (Author)
Publication Details: Journal of Personal Selling & Sales Management, Vol.31(1), pp.7-20
Number of pages: 7-20
Identifiers: 991005932634602656
Academic Unit: Heider College of Business
Resource Type: Journal article