A push or a nudge : understanding consumer perceptions of sales pressure

Preprint

Diana L Haytko

Rutgers business review, Vol.2(2), pp.186-190

Zentralbibliothek der Wirtschaftswissenschaften in der Bundesrepublik Deutschland

06/01/2017

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Title: A push or a nudge : understanding consumer perceptions of sales pressure
Creators: Diana L Haytko - Florida Gulf Coast University
Publication Details: Rutgers business review, Vol.2(2), pp.186-190
Publisher: Zentralbibliothek der Wirtschaftswissenschaften in der Bundesrepublik Deutschland
Identifiers: 991006010455602656
Academic Unit: Marketing and Management
Language: English
Resource Type: Preprint